THE CHALLENGE
Many organizations have ambitious growth targets — yet the path to achieving them is unclear.
Leaders invest in new initiatives, expand customer targets, launch products, and increase marketing activity. Teams work hard and progress is made. But the growth required to transform the business often remains elusive.
The challenge is rarely effort.
It’s the absence of a clear growth architecture — a disciplined connection between who your priority customers are, how your portfolio serves them, how demand is generated, and how performance is measured.
Without that alignment, organizations take repeated “shots” at growth, hoping the next initiative will move the needle.
Sometimes it does. But when it does, leaders often can’t fully explain why — making growth difficult to repeat, scale, or accelerate.
Sustainable growth requires clarity about where opportunity truly lies and where leadership should focus next.
SERVICES
Committed to excellence
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WHO WE ARE
Meet Hanna XP Consulting
Hanna XP Consulting helps leaders close growth gaps by clarifying where meaningful growth can come from — and how to pursue it with focus and discipline.
Led by Growth Architect and Fractional Chief Marketing Officer Bettina Hanna, we partner with CEOs and executive teams to bring structure to growth decisions.
Our work centers on building customer-led growth architecture — aligning priority customers, portfolio strategy, demand generation, and performance measurement so organizations can achieve ambitious growth objectives.
View our Services to learn about the three ways we work with our clients.
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“Bettina is a people leader that contributed significantly to our transformational efforts in the digital and loyalty marketing space for our hotel group. Her attention to detail, operational agility, and big picture benefits drive were very instrumental to helping us deliver some strong results. I strongly recommend Bettina to any company that is looking to transform.”
– Chief Marketing Officer, Hospitality B2C/B2B
“Bettina is a pro! Bettina brought leadership and expertise to our young organization and spent time mentoring others on the marketing team.”
– Executive Director, Health & Wellness startup
“I’ve had the distinct pleasure of working directly with Bettina Hanna at two organizations…Bettina fostered new cross-functional partnerships across teams to evolve the digital app experience and supporting campaign. Her ability to indirectly lead and coach adjacent and complementary colleagues was key to ensuring a digital app experience that met both consumer needs and business and operational priorities. Bettina…is the person you need to lead and inspire in ways that lift up teams to be their best!”
– Director, Insights and Analytics, Health Care network
TESTIMONIALS
What people are saying
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FAQ
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Hanna XP Consulting
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